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GTM International Consulting

 

GTM is an international consulting firm headquartered in Hong Kong, helps organizations prepare for and manage the unexpected by offering strategic crisis management planning and related consulting services.

With its roots in the crisis response business, GTM has first-hand experience dealing with all types of crises including: retail security, lease audit, franchising business, reputation scandal, loss prevention and etc.

 

Go-to-market strategy to assess the effectiveness of your current marketing and sales capabilities; to identify the areas most in need of attention ; to improve your commercial activities and to achieve competitive advantage.


Scope: from concept actualization to brand development.
 

Engagement Event Marketing
 

Through event marketing to encourage consumers/end-users to take an active part in their life cycle of a product or service and engaged in the event / campaign beyond merely watching, hearing and reading a message.
 

Scope : Active, integrated , engaging event campaign by using multi media integrated into part of your customers’ lives.
 

Data Analytics
 

Knowing your customers is the key to success. Segmentation analysis will help you by identifying what the business wants to know about your customers and how customer insight could make business decisions more effective.
 

Scope: build a segmentation based on spend alone is not enough, but base it on the behaviours that drive the spend.
 

 
   
   

Copyright 2012 GTM and Co Ltd

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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